They give you a case that involves targeting a new market, and want to see how you think. It's not very difficult, simply involves doing some simple math and taking the interviewer through your thought process. Once you finish the case, you are free to ask questions and the first round is over.

The process took 6+ weeks. Had to do lots of nudging with the Consultant. First, there was an online MCQ test comprising quant, logical analysis and English. After appearing for online test and doing follow-up twice with the consultant and the talent acquisition team member, my role-play round was scheduled and re-scheduled twice or thrice. Then there was an interim telephonic round and a date was provided to me for the role-playing and psychometric round but later the psychometric test was rescinded abruptly. On the day of role-play round, I had a round of HR before the role-play. It was a nice interaction but dragged unnecessarily by asking counter-questions to a proper answer. Role-play round was a bit incoherent in which you are given a hypothetical situation and you need to provide a pacifying solution, the whole situation is video-recorded and sent to their HQ where the Hiring-Managers decide upon your selection based on your act (sans knowing any SOPs of the company). Uncanny decision-making process. Good HR people but their recruitment process seems jinxed.