Last week, our very own Joe Basham (Senior Scientific Communications & Partnership Engagement Manager) took to the stage with in-cosmetics Korea to talk about brand loyalty and the importance of transparency. The session explored how transparency has not only fostered long-term consumer trust and loyalty, but also how it has shaped the direction of the beauty industry. Thank you so much in-cosmetics Korea for inviting us and allowing us to voice our words <3
We like to say that Pride is more than a moment, but when the moment comes, we love to celebrate. Our Toronto team brought the energy and joy to this year’s Pride Parade — and had an unforgettable time doing it! 🌈💫
Two weeks ago, our team at our Fraser HQ came together for a Pride celebration that held space for reflection, connection, and joy. We began with a deeply moving Fireside Chat featuring Latoya Nugent from Rainbow Railroad and Matthew Cutler from the Canadian Museum for Human Rights. With honesty and courage, they spoke about the current realities facing 2SLGBTQIA+ communities — reminding us that Pride is not a moment, but a movement. A heartfelt thank you to Mark Mortera, co-lead of our 2SLGBTQIA+ Community, for moderating with such care and intention. After the conversation, we shared a rooftop BBQ lunch, followed by an unforgettable performance from Canada’s Drag Race S5 Winner, The Virgo Queen! We’re grateful to everyone who made this day possible — from the teams behind the scenes to every person who showed up. These moments reflect what belonging means to us: creating room for truth, for celebration, and for one another. <3
🌍 This Earth Day, we reconnected—with the land, community, and truth. Our DECIEM team had the honour of being hosted by the Four Colours Drum Circle and the Toronto and Region Conservation Authority (TRCA) at Heart Lake Conservation Park. In the spirit of respect and reconciliation, we came together to learn from and work alongside the original stewards of Turtle Island. We were grateful to participate in a Smudging Ceremony, a sacred practice involving the burning of traditional medicines to cleanse, ground, and center. It reminded us to slow down and be fully present. The steady rhythm of the drum—representing the heartbeat of Mother Earth—echoed through the day and through us. As the first group of the season to care for the Medicine Wheel Garden, we helped clear brush, remove leaves, and gently sort stones that represent the four directions, the four sacred medicines, and the cycles of life. We learned that everything in the garden has purpose and meaning—from the placement of each rock to the teachings it holds. The garden also symbolizes the Seven Grandfather Teachings—Humility, Honesty, Respect, Courage, Wisdom, Truth, and Love—principles that guide a good life and remind us how to walk gently on this Earth. We left filled with gratitude—for the teachings, the connection, and the opportunity to support those who carry this wisdom every day. This Earth Day, we are reminded: caring for the planet begins with listening. 🌱
Last month, in honour of Black History Month, our newly formed Black Voices @ DECIEM Community was privileged to host two events that ignited powerful conversations on resilience, career journeys, and the importance of creating inclusive spaces. We welcomed the incredible Esther Olu “The Melanin Chemist", a cosmetic chemist and partner of ours, to our office to share her inspiring career journey in science. We also shared some delicious baked goods with the team from a local Black-owned bakery, Butter & Spice. In addition, we hosted a powerful networking event, Creating Connections: Black Excellence in Focus, and invited local Black student-led associations to our Fraser HQ. We were joined by an incredible panel of trailblazers, (Jon Vinyl, Kimberly Knight & Shanelle McKenzie, co-founders of The Villij, Tiffany Ramsubick, co-owner of Ode Hotel Toronto, who shared their stories and experiences on resilience, creating spaces, and the power of community. We want to help create a world of Belonging for all, and being a part of conversations with current and future Black leaders in our community is an essential part of that. Thank you to everyone in our team and in our community.
DECIEM started as a group of good people doing good things. We recognize that the well-being & sustainability of the communities around us are key to our success. To encourage everyone to be active members of their community and provide them with time to do so, DECIEM created the Good Day. What is a Good Day? A Good Day is one paid day each year for team members to take time away from work and volunteer to do good in their communities. Volunteering with others is a great way to foster connection, strengthen relationships, and create an even bigger impact. <3
Our team at DECIEM had the privilege of hosting Say Somaali, a Toronto grassroots organization led by Black youth with the goal of boosting the success and fulfillment of Somali youth, at our Fraser head office. During the tour, the students had the chance to witness every aspect of operations, from clinical research to lab processes and commercial production. Through engaging presentations and interactive discussions with team members, the students gained a comprehensive understanding of DECIEM's mission, values, and commitment to innovation. Overall, the young adults were able to witness firsthand DECIEM's dedication to inclusivity and affordability in skincare, and the value of working for a company that prioritizes fostering a sense of Belonging in the workplace.
