Our Curion team had the opportunity to attend Quirk’s New York last week—a premier event that brings together professionals in market research and consumer behavior. The conference is known for highlighting innovative case studies, best practices, and the latest tools and techniques in the field, while also diving into emerging trends such as behavioral science and data storytelling. We were proud to see our own Tiffany Grube, Senior Director of Strategic Market Insights, lead a compelling session on how agility, consumer empathy, and regulatory compliance are reshaping the future of innovation.
Restaurant sauces are becoming brand icons. And now, they’re jumping from the drive-thru to the grocery shelf. In QSR Magazine, our very own Rachel Buss digs into the sauce wars and what our data says about the risks and rewards of going to shelf. Read the full story: How Grocery Shelves Became Fast Food’s New Battleground - QSR Magazine
Curion Deerfield hosted a summer picnic full of sunshine, good food, and celebrations with our people and the company culture that brings us together. At Curion, we know that valuing our employees means making space for moments like this, and we're here for every second of it!
Last week, our Quantitative Research and Statistics teams came together in person for a day of learning, collaboration, and a little friendly competition! We dove into advanced and specialized techniques to sharpen our skills and uncover even deeper consumer insights. Collaboration and curiosity are core values here at Curion, and we’re excited to bring these new methods into our work.
On June 4th, we proudly celebrated the grand reopening of our fully renovated research facility in John’s Creek, just outside Atlanta. Spanning 20,000 square feet, the updated center features brand-new Lifestyle Suites and enhanced client spaces—each designed to help brands uncover deeper, real-world insights through our cutting-edge amenities. Read the full press release here: https://curioninsights.com/news/press/johns-creek-renovated-research-center
Curion attended Quirk’s London this past week—an esteemed two-day event bringing together client-side researchers and their vendor partners through concurrent 30-minute sessions covering all facets of marketing research. We were honored to present our insights on "Ready to Drink" vodka seltzers to a packed room!
Today we recognize International Market Research Day! This day highlights the vital role that data, research, and insights professionals play in empowering smart decision-making—across businesses, charities, public services, and beyond. At Curion, we're proud to be part of an industry that shapes strategy, informs innovation, and puts the voice of the consumer at the center. Here's to the power of insight. Happy International Market Research Day!
Every April 22nd, we come together to celebrate Earth Day—a global reminder of the importance of protecting the only home we have. At Curion, we're proud to contribute to a more sustainable future through the power of research and insights. Using our proprietary Curion QDA® methodology and a blend of domestic and international consumer data, our research empowered a client to make an investment of over $80 million in sustainable global packaging solutions. With Curion’s insights, the client was able to deeply understand the consumer packaging experience—leading to a successful transition of their most popular product line away from plastic. This move positioned them as the largest brand in their category to make such a change. Read about that impactful research here: https://curioninsights.com/case-studies/cracking-the-code-on-sustainable-global-packaging-for-beverages/
We hosted our very own Pizza March Madness this march to crown the best pizza toppings in the land. We polled all of our audiences on our socials and in our consumer database. After weeks of voting, the people have spoken. The ultimate pizza champion is...Meat lovers!
At Curion, we proudly recognize and celebrate the incredible achievements of women around the world, today and every day. International Women's Day is a moment to honor the strength, resilience, and contributions of women across all areas of life. We’re especially proud that nearly 75% of our team at Curion is made up of women! Happy International Women's Day from all of us at Curion
