Submitted application online, followed by a phone screen with a recruiter, then an interview with the hiring manager, followed by the SVP of Marketing, a peer, and another team member. Each about 45 minutes long. Prior to the last 3 interviews, they asked for a number of references to fill out an evaluation online that took those individuals about 20-30 minutes each. I found that completely odd to ask for references prior to a verbal commitment for an offer. This was a first, but also left a very odd feeling considering that's quite a large request to have 4-5 individuals spend significant time to provide their recommendation when no offer was being planned. Ultimately got the blanket feedback of "we went with someone else whose background and skills align more closely to the role"...even though I did this exact job for several years.