I was referred through a temp placement agency. After an initial phone screen, the hiring manager thought I was more suited for a permanent strategic role with the digital division. One additional phone screen later with a recruiter, I secured a phone screen with a hiring manager, who liked the conversation and put me forward for an onsite loop. There were some issues with the seniority level mismatch but they stayed open to looking at a fit for multiple positions. The onsite consisted of 4 interviews, 1 with the VP, one with the hiring manager and 2 peers. I researched the company in depth, asked insightful questions, offered ideas and was direct as advised by the recruiter. Somewhere in the middle of my interview I was told that I was interviewing not for the BI role I had prepared for, but rather... Their beauty insider marketing, and that all along that's the context of the acronym they had been using. Beauty insiders are their core users. NOT ...business intelligence/consumer metrics. Wow. Talk about epic fail on expectations. Their brand is strong, nice office, solid app, but they have undergone a lot of churn and change in management. Looks like it's for the worse. Their engineering team is an underdog and afterthought delivery arm, rather than strategy. They provided me with contact info and asked to follow up, which I did the same day. The next day, I got a generic pass with no explanation.