They send you a few scenarios to test your knowledge of SEM and marketing analytics. If you do well enough, they invite you in for an interview which is basically you walking them through how you got each of your answers. The interviewer also created hypothetical scenarios building off the original ones (much more difficult). Overall it was a fairly difficult interview especially if you did not review the doc before coming in (which no one tells you to do). They hope to catch you off guard and see how you perform under pressure.

A 30 minutes one on one meeting. A simple TMAY, follow up with strategy question on a hypothetical scenario. No curve ball with a clear understanding of your thought process on how to set up a campaign. Overall very chill vibe and welcoming.