In July, a recruiter reached out to me on LinkedIn. I wasn't looking for a new job at the time but was drawn to the role and the company. After a standard screening with HR, I had a video call with the hiring manager. They use the WHO method for interviews which I wasn't familiar with. She took a ton of notes during the call and it lacked natural flow. A few days later, I got a generic rejection email. I followed up asking for feedback and then to my surprise, the recruiter responded and said actually you're still in the running, we want you to do the next round of interviews. I met with the CMO who seemed like an excellent leader and someone I'd love to work under. I then spent 12+ hours preparing a case study which I presented to the hiring manager and one other person who asked probably 40 questions throughout the presentation. About a week later, I got a rejection email from the recruiter. I keep seeing them repost this job and I get the gist that they've been looking for a while and keep changing their criteria.