As the digital manager, present your approach to improving the e-commerce / digital environment, in particular customer acquisition and return on investment. Some considerations · If the business wanted to double Freeze Frame's traffic, which Digital Marketing channels would you use to do this and why? · Can you outline what metrics you would use to measure the success of each of these channels? · Looking over our website, can you outline a couple of UX & UI changes that we could make to the website to increase conversion rate?