Went through 4 rounds of interviewing; first, a 30 minute phone screener with HR, a week later met with a director, the next week did a situational interview with multiple account leaders whom I’d be working with, followed by an invitation into the office to meet with the COO and various other directors. I received very positive feedback throughout the process and everyone was very kind, but barely a few hours after I completed my onsite visit they emailed stating they would be going with another candidate since my “skill set was not a strong match.” I felt misled and jerked around since they did not consider me a strong candidate yet they led me on through 4 rounds of interviews. They also apparently booked time to speak with all of my references when they didn’t have the intention of hiring me, which seems incredibly rude.