I applied online on the website company. After a few days, I received a phone call inviting me to attend an informal video interview. The interviewees were two young girls. I am a mature student who graduated in journalism, I answered all their questions. I can say that they were not so prepared due to their young age. Indeed, I felt that they were unaware of other luxury brands except for trainers and tracksuits. They laughed all the time, showing unpoliteness and unprofessionalism. They asked how I stay updated about fashion; I answered with "Vogue business, British Fashion Council, and The UK Fashion & Textile Association (UKFT)" as I have special access to features as a journalist. Then research segmentation such as demographic, psychographic, behavioural, geographic, and firmographic segmentation. They laughed. As a journalist, I also showed the many fashion magazines I read, which I explained was only for my interest in the fashion layout. Another laugh for the magazine, which they found very 90`s. Overall, the interview was far from professional standards. I also looked at their copy on social media, and that is where I laughed, as it can be seen that copywriters at END nurseries level.