Interview Questions How would you reverse-engineer a competitor's traffic to identify their top-performing channels and influencers? What is your strategy for identifying "leaks" in a user funnel, and what specific steps would you take to fix them? How do you map out a 90-day execution plan that balances quick wins with long-term growth? What specific criteria do you use to choose influencers or partners for a product collaboration or comparison video? How would you convert free users to Pro/Paid subscribers using email re-engagement or retargeting? Can you explain your methodology for "Funnel Math"—how do you calculate expected ROI and conversion rates for a new campaign? How do you track the success of a multi-channel campaign using GA4 events and UTM parameters? What tools do you rely on for research (e.g., Ahrefs, Semrush, or Similarweb) and how do you use them to find market gaps?