This is a very early stage startup. The process was long and slow (over 2 months) where you end up dedicating a lot of time and effort without getting much back. The first call was with their HR as a screener, 2nd call is with VP of Sales, 3rd call is with Product Manager, 4th is onsite demo with more separate face to face's and last stage is call with CEO. I made it through the whole process and received a very short and blase email (not even a call) saying that they had received a large number of very qualified candidates for very few roles so I didn't make the cut, the kind of email or feedback which you expect to receive after the initial stages. This didn't really add up to me because after every step bar the CEO call, apparently they were very impressed and they were keen to put me through to the next stage because of the feedback received. Therefore i asked for more feedback and via email again apparently I lacked a key requirement in my experience that had not been voiced once throughout the whole process and was not mentioned on the job spec, but it suddenly became a reason they did not want to offer me a job so who knows this could have been an excuse. Frustratingly after such a long process this seemed like an absolute waste of my time based on this specific feedback, I wish i had known about this apparent concern at the start of my application. Furthermore, the last stage call with CEO was the most disappointing part of the process, his questions are like a basic first stage screening call, where he spends a lot of time asking you about your experience, you barely get a chance to discuss Sentieo and how you feel you can add significant value for them. Fortunately I don't think his lack of enthusiasm is contagious otherwise the company would be in trouble. Despite my negative interview experience, Sentieo does seem to be an interesting service/product and some of the team do have some real passion/hunger. However having worked for early stage start-ups, having a good management team in place makes the difference between a successful or unsuccessful start-up. Also how you treat a candidate during a recruitment process is a very good reflection of the company and how it is run from the top down. So in my opinion, Sentieo still has a huge amount of strides to make before it can be classified as a good start up.