I applied online and got a phone call from the Marketing Department's recruiter with interest to my application. I did not send in a cover letter with my resume. I chatted on the phone about two different roles and set up a phone interview with somebody from the HubSpot Marketing team the next day. After the initial two phone conversations, one with the recruiter, one with my potential co-worker, I came in for an in-person interview. I saw 4-5 people with 45 minutes each. We talked about my experience, the "funnel," my knowledge about marketing through case study questions, and about the job itself.