DHL

We went live recently with our latest 360° #Employer #Branding campaign to Reach the Unreachables! This campaign is building on and going beyond our eSports sponsorings: ✨ #ContentMarketing: The GenZ audience is disconnected from traditional media, that’s why we are approaching our target audience through exciting content. In this case it’s our long-standing commitment to gaming & Counter-Strike with unique content formats (e.g. coronation of the DHL MVP) #gaming ✨ #EventMarketing: With more than 40 international volunteers at the IEM Cologne event from 4th-6th August, we talked to our target audience and angaged them with our content to win prizes and find fun easter-eggs about their favorite game. In addition to that, they could play the DHL workshop map to relive the greatest moments in Counter-Strike history ✨ #Skills: Significant research has shown that gaming-skills transfer into real-world job skills. Building on this premise, our digital campaign values players’ skills and learnings like teamwork, leadership and communications and engages them to look into real-world applications. ✨ #WarForTalents: We are turning the whole application process upside down! Potential candidates register with a low barrier of entry and then get contacted by us (Tony) to help them find the right entry-point to our large organization #candidatefirst ✨ #Fun: We believe #graduate programs at DHL are clucking fantastic. It’s time to tell the world!